NOVO Part I
|
Apr 2023
Client:
Role:
Duration:
Industry:
Novo Foods
Client:
Role:
Duration:
Industry:
Packaging Designer
Client:
Role:
Duration:
Industry:
4 weeks
Client:
Role:
Duration:
Industry:
Food Commodities

Mango squeeze pouch labeling.

Flavor display boxes and pouch front.

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Context

Client

NOVO Inc. is a global food brand with emerging lines in retail-distributed consumer packaged commodities.

Objective

This emerging product line from NOVO Foods emphasized simplicity, convenience, and parent-friendly appeal. My objective was to establish a clean, cohesive design system for the introductory fruit purée SKUs—one that could support future expansion, resonate with families, and stand out in a competitive retail landscape.

Brief

The assignment involved the visual development of two SKUs—Mango Applesauce and Tropical Applesauce—packaged in 3.2oz on-the-go pouches. The designs were optimized for brand clarity, visual consistency, and strong shelf appeal in a competitive retail environment.

 Project scope included:

  • Designing pouch artwork for two SKUs: Mango Applesauce and Tropical Applesauce
  • Creating two display boxes to house and promote the pouches on-shelf
  • Incorporating on-brand elements, flavor-specific visual themes, ingredient panels, and clear product windows

Structuring layouts to fit provided dielines and preparing press-ready files for production

Credits

The NOVO logo was a pre-existing provided asset to be incorperated in my design. The packaging dielines were also provided to me.

Foundation

Methodology

Insights gathered through:

  • Client collaboration
  • Market research
  • Parent interviews
  • A/B preference testing

SUMMARY

Reference materials from the client helped guide layout expectations, stylistic direction, and flavor differentiation. I also reviewed competitive examples within the children’s fruit purée category to ensure the designs aligned with market norms while introducing a fresh, brand-forward presence on shelf.

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INSIGHTS

Reference materials from the client helped guide layout expectations, stylistic direction, and flavor differentiation. I also reviewed competitive examples within the children’s fruit purée category to ensure the designs aligned with market norms while introducing a fresh, brand-forward presence on shelf.

Assets

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Reflection

Challenges

Key iterations included adjustments to label hierarchy and brand positioning, along with panel revisions to clarify regulatory details, update UPCs, and incorporate new nutritional charts—all completed under a compressed timeline. These revisions required precise consistency across dielines and formats, strengthening my proficiency in FDA-compliant, multi-SKU system design.

Results

The final packaging system was approved for production. This project strengthened my experience in SKU-specific label architecture, stakeholder collaboration, and cross-format design systems—reinforcing my ability to deliver cohesive, press-ready assets across multiple packaging components.

My Reflection

This project was a formative opportunity to develop a multi-SKU packaging system where visual hierarchy, flavor differentiation, and regulatory requirements culminated in press-ready, retail-bound deliverables. It deepened my technical fluency in layout adaptation and reinforced the value of thorough market research when appealing to a dual audience of children and parents within the CPG space.

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